Why do beauty businesses need different SEO than other industries?
Beauty clients discover salons differently than other services. 65% find salons on TikTok and Instagram first, not Google. They search visually, looking for portfolio work, before/after transformations, and style inspiration. Traditional SEO misses where beauty clients actually search. We optimize for social discovery, visual search platforms, and AI recommendations—not just Google rankings.
How Important is social Media for Salon SEO?
Critical. TikTok and Instagram ARE search engines for beauty services. When someone types "hair salon near me" on TikTok or searches #austinhair on Instagram, that's a search query. We optimize your social content to appear in these searches, making your work discoverable when clients are actively looking for services. This drives more qualified bookings than traditional Google ads.
How quickly will we see more bookings?
Most salons see increased bookings within 60 days. Social discovery optimization shows results faster than traditional SEO because these platforms are less saturated. Voice search and local optimization typically show improvements within 30-60 days. Substantial booking increases appear around the 3-4 month mark as your visibility compounds across multiple platforms.
Do you handle our social media posting?
No. We optimize your existing content for discoverability, teach you how to create SEO-friendly posts, and provide content templates. We don't do full social media management, but we make sure everything you post is optimized for search and discovery. Many clients pair our SEO with their existing social media manager for maximum results.
Can you help with online booking and appointments?
Yes. We optimize your booking funnels and can integrate with platforms like Booksy, Vagaro, Square Appointments, and others. We ensure clients can easily book when they discover you, reducing friction from discovery to appointment.
What types of beauty businesses do you work with?
We work with hair salons, nail studios, spas, barbershops, lash & brow studios, med spas, makeup artists, estheticians, and full-service beauty centers. Any beauty business that wants to fill their appointment book with qualified clients discovering them online.